ACTIVEWEAR LINE PROJECT
JOLIE À PARIS ~
JOLIE À PARIS ~
The Ask
For this project, I selected a country that inspired me and used it as the foundation for designing an activewear line for the upcoming fall/winter season, while collaborating with an already existing brand. I researched the country’s culture, environment, and design influences to guide my creative direction. From there, I developed a mood board, curated a color palette, and designed original patterns and colorways. I then applied these elements to create a cohesive activewear collection that reflected the essence of the chosen country.
About My Project
I chose France as my inspiration because I’ve always been drawn to the country’s timeless beauty and cultural influence. The French Renaissance, in particular, stands out to me as a period rich in art, fashion, and elegance. Through my project, I aimed to capture the femininity, sophistication, and refined aesthetic that define both France and the Renaissance era in a more modern way.
Key Skills
The Process
For this project, I selected a country as my inspiration and researched current trends to guide a fall/winter activewear collection. Partnering conceptually with frenchlime, I created a mood board that informed a six-color palette and six original shapes, which I developed into custom patterns and alternate colorways. Using these elements, I designed eight garments, each available in three colorways, while finalizing details such as textiles, fiber content, pricing, MSRP, and delivery dates to present a cohesive, market-ready line.
The Outcome
The outcome of this project was a fully developed fall/winter activewear collection that captured the cultural essence of my chosen country while aligning with current market trends. Through this process, I gained valuable experience in translating research and inspiration into tangible design decisions, from color and pattern development to garment construction and presentation. I learned how to balance creativity with functionality, ensuring each design was both visually cohesive and commercially viable. Additionally, managing details such as textiles, pricing, and delivery timelines strengthened my understanding of the business side of fashion design and the importance of creating a collection that is not only aesthetically strong but also market-ready.
Below I’ve included some of the different elements that I featured in my presentation, as well as a link to the full project.
